"I am a textile designer by training and a visual artist by vocation: I picked up a camera in my early teens and after many rolls of films and b/w photos I am still in love with photography.
I trained as a photographer in Florence and at the International School of Graphic Arts in Venice. I moved to the UK and gained a BA in Design Studies and a Master Degree in Fashion Studies at the London College of Fashion.
My creative practice is a balanced combination of art and design, which I define as "a voyage of discovery, enchantment and experimentation". I document what I define the “beautiful decadent” and people, places and situations that are often overlooked in this fast paced society.
My photos are often the starting point of a new collection of printed textile designs for exclusive interiors, where traditional and digital techniques blend together to create atmospheric interpretations of nature and vibrant semi-abstract compositions.
I have exhibited my photographs in prestigious art galleries in the UK, in continental Europe, USA and as far as Japan. Last year a large body of my work was shown in a collective exhibition titled "We Are All Photographers Now!” at the Elysee Museum in Lausanne, Switzerland.
My images are timeless and spellbinding. I love photography for its power and immediacy to capture and convey emotions, the present, its beauty and hold it in time."
Paola De Giovanni
Skype: meanmagenta
paola@meanmagenta.com
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